Work & Income · Freelancing
Freelance Graphic/UX Designer: what to charge
Typical inputs and market context for freelance graphic/ux designers — pre-filled calculator included.
Typical inputs for a freelance Graphic/UX Designer
| Input | Typical value |
|---|
| Target take-home income | $80,000 |
| Effective tax rate | 34% |
| % of time billable | 65% |
| Vacancy/gap rate | 15% |
| Annual business expenses | $8,500 |
| Estimated minimum rate | ~$126/hr |
Design rates vary enormously by specialization — brand identity and UX/product design command significantly higher rates than general graphic design. Portfolio quality and niche specialization are the primary rate drivers. Many designers undercharge early career because rates are rarely publicly discussed.
Market context: $50-150/hr for independent designers, with UX/product specialists and senior brand designers commanding $100-200+/hr.
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Pre-filled with typical values — adjust to match your real income target and expenses.