Work & Income · Freelancing

Freelance Freelance Writer / Copywriter: what to charge

Typical inputs and market context for freelance freelance writer / copywriters — pre-filled calculator included.

Typical inputs for a freelance Freelance Writer / Copywriter

InputTypical value
Target take-home income$65,000
Effective tax rate30%
% of time billable60%
Vacancy/gap rate20%
Annual business expenses$5,000
Estimated minimum rate~$109/hr
Writing rates are among the most opaque in freelancing — most writers don't share their rates publicly. Copywriters (direct response, conversion-focused) typically earn more than content writers. Specialization in technical, legal, medical, or financial topics commands significant premiums.
Market context: Content writers: $30-80/hr. Copywriters: $75-200/hr. Specialized technical writers: $80-150/hr.

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